Object Project

Brief

Create a series of 5 postcards and an A4 poster that will encouraging a specific audience to buy your everyday object.

This project is aimed to promote lateral thinking through brainstorming, word association etc. as well as applying this process to producing innovative and creative work. Your final pieces must include type and must include images.

The best advertising is aimed to sell a product through creative ideas, thinking laterally and the unexpected. You will be introduced to a range of attributes that affect the communication and appearance of images. These include metaphors, semiotics, collage, photomontage, similes etc. You will need to gain research on these areas and experiment with how you can use them in your photography and work.

You will be expected to collect and analyse visual communication. This can be in the form of adverts, television commercials, photographic imagery etc.

Work can be photographed, then manipulated by hand and the use of computer skills must be evident in some way. You will be introduced to a new computer program; called InDesign, which is used for layout. You will need to complete worksheets and tasks and use this program and Photoshop in the development of your work.

You need to focus on originality, meaning and communication, verbal and non-verbal messages and the aesthetics of your ideas. As well as analysing the development of ideas and end products.