Nicole Balaam

I currently teach on the BTEC ND Photography, Multimedia and Graphic Design courses at West Suffolk College. I also run my own business, SNOWCUBE, which specialises in graphic design, photography and art.

5.15.2006

The 3 Books Project

Brief –
For this assignment you will be required to undertake a range of montages, object assemblages, drawing work and a variety of processes on the AppleMacs. These will all be used to communicate and illustrate a series of book covers. You are expected to create a range of alternative outcomes for each… not simply one final one. These will then need to be presented professionally.

Covers:
• ‘Brave New World’ by Aldous Huxley
• ‘American Psycho’ by Bret Easton Ellis
• A book cover for a publication by yourself based on your experiences and images from your ‘Journey’ assignment. Author=yourself, the title is your choice

During lesson time you will be introduced to a range of skills. These will include:
• 2D - drawing, mixed-media, typography experimentation, montage processes etc.
• 3D – the process of successful object assemblages and photography using support systems
• Innovative and controlled photography techniques
• Inventive and controlled darkroom techniques
• A wide range of I.T./D.T.P. techniques and applications to develop and present outcomes

The outcomes of these, along with your own work outside hours, will develop into a body of images which are playful and inventive in nature. The way in which photography, mixed media, ‘drawing’ and computers can be linked is a vital learning aim. This is the same as in your first assignment for Derek.

Although the work in lesson time will kick-start the assignment – it is vital that you express you own ideas, design formats, personality through the project to ensure that it is unique.

You are also required to fill a sketch book with notes, plans, research, ideas etc. Work on this during the assignment… not at the end! This will show the whole process of the project from conceptualisation to realisation. This will be a vital part of the project and hence assessment.

Your covers can be whatever you choose. Be inventive, be different – think laterally. Print as many different photographic and I.T. prints as you can.

In your I.T. sessions with Nicole you will be using Photoshop to develop your ‘raw’ images further. You will then be adding type in order to complete an authentic and professional book jackets (front, spine and back). This stage needs to be ‘perfect’. Your lecturers will not be accepting any errors or poor layout whatsoever. You will be expected to work on the 3 covers until they are 100% correct. The proper method of saving and printing is also vital. Keep full notes on all your I.T. processes, reasons for using them and evaluate the results.